What is SEO?
SEO (search engine optimization) is the process of optimizing a website or a piece of content so that it can rank on the search engines organically. Most companies invest more in SEO than paid ads as it brings high-quality organic traffic. it is an important part while doing digital marketing for your business
How does SEO work?
The search engines such as Google or Bing use bots or spiders that crawl through websites and pages which collect data from the web and help us by indexing it on the search engine.
you must be thinking why do search engines care about SEO? Whereas they are not making any money through it. That’s right that you are not paying them any money but someone else is via the ads on the web pages. The more you deliver quality and SEO-friendly content the more people will like it and will use the search engine again for their queries and the more people use search engines the number of ads views will get increase through which the search engines make a profit.
What are the types of SEO?
- On page SEO: these are the SEO strategies than are under your control and have to be performed on the website.
- Off page SEO: these are the techniques that happen off your website like creating backlinks.
On-page SEO includes various steps that need to be followed for good optimization and to rank your web organically.
You can start with these SEO elements-
1. keyword research
The most important and part of running an SEO campaign is keyword research. Keyword research helps you know information like which keywords are easy to rank, or for which keywords are your competitors ranking, where to place your keyword, etc.
Keyword research can be done by these following steps:
- Make a list of topics which are relevant and important to you business based on what your business is.
- Fill in those topics with keywords
- Research related key terms
- use keyword research tools
here are some keyword research tools that can be used-
- Google keyword planner
- Uber suggests
- Google auto suggest
- Keyword tool.io
- Google trends
2. title tag
The title tag is the title of your blog displayed on the SERP (search engine result page). It is a clickable headline to your webpage or blog.
Here is an example of how it looks
Title tags are a really important part of SEO as they have a direct impact on CTR (click-through rate) because it is the first impression of your link and would attract more traffic if it is attractive.
You can use some words such as how, why, what, which gives the user an impression of an answer to their doubts. You can also use words to trigger such as BEST, REVIEW, TOP10, etc.
3. meta description
A meta description is a web HTML element that describes a brief summary of what your web page is all about.
Here is an example of how meta description looks like
Some key points to remember while writing meta description:
- The meta description should be in between 60 to 150 characters
- no duplicated content
- Should contain the keyword on which you want your blog to rank
- Should be related to your business or the web page or blog
Image optimization refers to the process of delivering a high-quality image with the right dimensions and resolution with minimum size.
Here are some ways via which you can optimize your image:
- Resize your image
- Compress it
- Use alt tags
- Give it a caption
- Use unique images
- Use tools to do image optimization like wp smush, Yoast SEO, short pixel etc.